40 years-ago today Atari launched the VCS version of Pac-Man after an unprecedented marketing push. In this video we cover the run-up to Pac-Man Day showing a sample of the massive advertising push employed by Atari and retailers to market a game that did not meet expectations. Then we cover the aftermath and explain why we believe this was Atari’s biggest mistake.
You can listen to our full discussion of this topic from our 2020 podcast series here: https://intotheverticalblank.com/2022….
Written, recorded, edited produced by Steve and Jeff Fulton
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